VIsual Communication of Statistics

My visual communication of statistics is a fictional campaign designed for Abstergo Industries, focusing on strategic data visualization and narrative-driven propaganda. I created a series of visual elements—including infographics, a website, a campaign video, and digital ads—that present statistics on global behavior, technology, and societal development within a stylized and tightly controlled universe.

The project targets an audience of young adults with an interest in technology, surveillance, and sci-fi, all wrapped in Abstergo Industries’ sterile, corporate aesthetic with an underlying ideological message.

The purpose of the assignment was to explore how statistics and data can be communicated visually in a way that both informs and influences. I chose to build a fictional universe inspired by Assassin’s Creed’s antagonist corporation, Abstergo Industries, as a way to experiment with propaganda as a design approach.

The process included concept development, storyboarding, data selection, and the design of both static and animated graphic elements. The result is a campaign that blends aesthetics, storytelling, and persuasion into a carefully curated visual experience.

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